Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. N...(展开全部)

雷·克洛克（Ray Kroc, 1902-1984） 麦当劳之父，快餐巨人。1954年，52岁的克洛克遇到麦当劳兄弟，开始营建庞大的快餐王国——麦当劳。1961年，麦当劳兄弟以270万美元的价格把麦当劳全部转让给了克洛克，从此麦当劳走上了以特许经营方式快速发展的道路。

雷·克洛克（Ray Kroc, 1902-1984） 麦当劳之父，快餐巨人。1954年，52岁的克洛克遇到麦当劳兄弟，开始营建庞大的快餐王国——麦当劳。1961年，麦当劳兄弟以270万美元的价格把麦当劳全部转让给了克洛克，从此麦当劳走上了以特许经营方式快速发展的道路。

In these eight piercing explorations on beauty, media, money, and more, Tressie McMillan Cottom—award-winning professor and acclaimed author of Lower Ed—embraces her venerated role as a purveyor of wit, wisdom, and Black Twitter snark about all that is right and much that is wrong with this thing we call society. Ideas and identity fuse effortlessly in this vibrant collection t...(展开全部)

In these eight piercing explorations on beauty, media, money, and more, Tressie McMillan Cottom—award-winning professor and acclaimed author of Lower Ed—embraces her venerated role as a purveyor of wit, wisdom, and Black Twitter snark about all that is right and much that is wrong with this thing we call society. Ideas and identity fuse effortlessly in this vibrant collection t...(展开全部)

理查德•费曼 美国物理学家，诺贝尔物理学奖得主。生于1918年，成长于纽约的法罗克维，1942年毕业于普林斯顿大学，拿到了博士学位。二战期间，他是推动原子弹研发的重要人物。战后，费曼在康奈尔大学和加州理工学院任教。1965年，他因在量子电动力学方面的研究荣获诺贝尔物理学奖。除了是物理学家，费曼还是个作家、艺术家，擅长演奏手鼓，还能打开各类保险箱。1988年，费曼辞世。

Elizabeth Bishop dedicated her poetry to telling 'what really happened'. Yet what really happened in the life on one of the twentieth century's finest and most beloved American poets has eluded readers for years. In this first full biography, Brett Miller pieces together the compelling and painful story of Bishop's life and traces the writing of her brilliantly crafted poems.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Many common study habits and practice routines turn out to be counterproductive....(展开全部)

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)